ASSETS TRADE MISSION TO EAST AFRICA 2026
Africa Is Rising, Don’t Just Watch It Happen, Be Part of the Movement!
From Nairobi’s vibrant business hubs to Kigali’s world-class trade infrastructure, East Africa stands as one of the most dynamic markets on the continent , a gateway to over 1.3 billion consumers under the African Continental Free Trade Area (AfCFTA).
Now is the time for ambitious entrepreneurs, exporters, and investors to seize new opportunities, expand their networks, and establish lasting partnerships across Africa’s industrial and economic powerhouse.
Join the African Startups & SMEs in Export and Trade Secretariat (ASSETS) for the 2025 Trade Mission to East Africa, a high-level business expedition designed to unlock cross-border trade, investment, and partnership opportunities.
🚀 1 Mission. 2 Countries. Unlimited Potential.
📅 Dates: 28th November – 5th December 2025
📍 Destinations: Kenya & Rwanda
🔑 What’s in It for You?
✅ Exclusive Ghana–East Africa Business Networking Seminars
Connect directly with business leaders, trade agencies, and investors driving Africa’s next phase of economic growth.
✅ Tailored B2B & B2G Matchmaking Meetings
Participate in pre-arranged business-to-business and business-to-government sessions with targeted partners, distributors, and policymakers.
✅ Access to Special Economic Zones (SEZs)
Engage with leading SEZ operators in Kenya and Rwanda to explore tax incentives, industrial clusters, and export development opportunities.
✅ Technical Site Visits & Industrial Tours
Experience firsthand East Africa’s thriving sectors — from manufacturing and FMCG to agro-processing, logistics, renewable energy, and technology.
✅ Cultural & City Experiences
Discover the blend of business and leisure with curated tours showcasing East Africa’s rich culture, history, and innovation.
✅ Premium Travel & Logistics Package
Enjoy a seamless travel experience that includes:
✈ International & Domestic Flights
🚐 Ground Transportation
🏨 Premium Accommodation
🍽 Daily Breakfast & Networking Events
💰 Your Investment:
$3,500 (Cedi Equivalent Accepted)
Includes full participation in all mission activities, travel, accommodation, and logistics.
Who Should Join?
The mission is open to:
- FMCG Companies seeking distribution and retail partnerships.
- Exporters & Importers aiming to penetrate the Southern African market.
- Manufacturers & Industrialists exploring investment or expansion opportunities.
- Tech & Fintech Innovators providing digital trade and logistics solutions.
- Agribusinesses & Value-Added Processors interested in regional supply chains.
- Trade Agencies, Policy Institutions, and Chambers of Commerce fostering bilateral cooperation under AfCFTA.
- Stakeholders in the Maritime and International Trade Industry
🤝 Why You Shouldn’t Miss This Mission
This isn’t just a trip — it’s a strategic business immersion.
By joining, you’ll gain:
- Direct access to high-growth East African and regional markets
- Valuable insights into AfCFTA trade frameworks
- Exposure to investment-ready projects and policy dialogues
- Long-term partnerships that position your business for global scale
📩 Register Now: https://forms.gle/rzjvhBbz14efSXid7
📧 missions@assetsafrica.org
📞 +233 (0)53 053 2145
Join us as we connect Africa’s entrepreneurs, exporters, and investors — beyond borders, beyond limits.
ASSETS TRADE MISSION TO EAST AFRICA 2026

