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Our Programs
AFCFTA Market Access, Penetration & Strategy (MAPS) Workshop
AFCFTA Market Access, Penetration & Strategy (MAPS) Workshop
You have the product. You have the ambition. So why is crossing the border still so hard?
Every day, brilliant African businesses hit a wall. Not because their goods aren’t world-class, but because the path to regional markets is often blocked by invisible roadblocks, complex tariffs, confusing rules of origin, and frustrating non-tariff barriers.
The AfCFTA promised to tear down those walls. But tearing them down requires more than a policy agreement; it requires a strategy.
That is exactly what the AfCFTA Market Access, Penetration & Strategy (MAPS) Workshop was built for.
Join us in Nairobi & Kigali for a highly interactive, dedicated session designed for leaders who are ready to translate continental ambition into actionable, profitable market share.
Whether you are a Founder trying to scale or a Business Development Manager scouting new territory, you will leave this workshop not just inspired, but equipped with the exact 12-month roadmap you need to conquer the African market.
The doors are open. Itβs time to walk through them with a plan.
Wednesday, 2nd December 2026 / Sat. 5th Dec. 2026
Sarit Expo Centre, Nairobi / Kigali Paramount Hotel, Kigali
Register now to secure your spot: Contact Edgar: +254741403897
Email: kenya@assetsafrica.org/programs@assetsafrica.org
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