The African Startups and SMEs in Export & Trade Secretariat is to create a vibrant and dynamic ecosystem that empowers African startups and SMEs to fully realize their potential in international trade.
Our vision is one of collaboration, partnership, and shared success. We believe that by working together, African startups and SMEs can achieve great things, and that the future of African trade is bright. We are committed to building a sustainable and inclusive economy that benefits all Africans, and we believe that our work at The African Startups and SMEs in Export & Trade Secretariat is an essential part of this mission.
We believe that by fostering a culture of innovation and entrepreneurship, and by providing the tools and resources necessary for success, we can help create a new era of economic growth and prosperity in Africa.
We believe that by organizing this summit, we can create a platform for African startups and SMEs to engage in discussions, learn from experts, and collaborate on strategies to take advantage of the AFCFTA opportunity.
This is a competition designed to identify and support innovative and sustainable business ideas that leverage the AFCFTA to create economic and social impact.
ASSETS is a platform dedicated to connecting businesses across the African continent, providing a space where entrepreneurs can learn, network, and receive support. Our goal is to help businesses of all sizes and sectors succeed in the African market by providing access to resources, knowledge, and a community of like-minded individuals.
Article 7 of the AfCFTA Protocol mandates the ‘Participation of Women and Youth in Trade Policy Formulation.’ and we put this into practice. The National AfCFTA Dialogue was organised by
By tackling two major bottlenecks; tariff and non-tariff barriers, Africa through the AfCFTA is paving the way for a truly integrated market. Cheaper trade, smoother borders, and shared standards mean
Accra, Ghana – ASSETS Africa has released the official post-mission report for the 2025 Ghana Trade Mission to South Africa, marking a watershed moment for Ghanaian enterprises seeking to
Institutional engagements form one of the key things that drive real-world learning and cross-border collaboration. We had the privilege of hosting a delegation of about 35 MBA & PhD students
ASSETS TRADE MISSION TO SOUTH AFRICA 2025 Africa Is Rising — Don’t Just Watch It Happen, Be Part of the Movement! From Johannesburg’s vibrant business hubs to Cape Town’s world-class
ASSETS Industrial Tour: Strengthening Trade & Industry Connections At ASSETS, we recognize the power of strategic partnerships in empowering African startups and SMEs in global trade. Our recent industrial