Executive Certificate in Export and Import (EXIM)

Our Programs

Executive Certificate in Export and Import (EXIM)

Executive Certificate in Export and Import (EXIM)

The Executive Certificate in Export and Import (EXIM) is a specialized training program designed to provide entrepreneurs, business professionals, and individuals involved in international trade with the knowledge, skills, and strategies needed to excel in the export and import industry.

Why this course?

In today’s increasingly interconnected world, African startups and SMEs face significant challenges when attempting to expand their businesses into international markets. Limited understanding of export and import processes, lack of familiarity with market entry strategies, and inadequate knowledge of export documentation and logistics often hinder their success in global trade. Additionally, with the implementation of the African Continental Free Trade Area (AFCFTA), there is a pressing need for entrepreneurs to capitalize on this opportunity for export growth.

Therefore, there is a critical need for comprehensive training and education in export and import practices tailored to the unique needs of African businesses. This necessitates the development of specialized programs like the Executive Certificate in Export and Import (EXIM), which equips entrepreneurs with the knowledge, skills, and strategies required to navigate the complexities of international trade successfully. By addressing these knowledge gaps and providing practical insights into leveraging AFCFTA, the EXIM course empowers participants to seize opportunities in global markets and drive economic growth across Africa.

Week 1: Introduction to Export and Import

  • Session 1: Understanding International Trade
    • Overview of global trade trends and patterns
    • Importance of export and import for African startups and SMEs
    • Key terms and concepts in international trade
  • Session 2: Introduction to Exporting
    • Basics of exporting: processes and documentation
    • Identifying export opportunities for African startups and SMEs
    • Strategies for market research and entry

Week 2: Export Readiness and Market Entry Strategies

  • Session 1: Assessing Export Readiness
    • Evaluating the readiness of startups and SMEs for exporting
    • Addressing common challenges and barriers to export readiness
    • Developing a customized export readiness plan
  • Session 2: Market Entry Strategies
    • Exploring different market entry strategies: direct export, indirect export, joint ventures, etc.
    • Assessing market entry options based on target markets and products/services
    • Developing a market entry strategy tailored to the AFCFTA market

Week 3: Export Documentation and Logistics

  • Session 1: Export Documentation
    • Understanding the documentation required for exporting goods/services
    • Overview of export licenses, certificates, and permits
    • Practical exercises on completing export documentation
  • Session 2: Export Logistics
    • Basics of export logistics: transportation, shipping, and delivery
    • Managing export logistics efficiently and cost-effectively
    • Addressing challenges and risks in export logistics

Week 4: Leveraging AFCFTA for Export Growth

  • Session 1: Understanding AFCFTA
    • Overview of the African Continental Free Trade Area (AFCFTA)
    • Opportunities and benefits of AFCFTA for African startups and SMEs
    • Strategies for leveraging AFCFTA for export growth
  • Session 2: Developing an AFCFTA Export Strategy
    • Identifying target markets and products/services under AFCFTA
    • Creating a customized export strategy aligned with AFCFTA objectives
    • Practical exercises on developing an AFCFTA export plan

Course Content:

  • Interactive lectures and presentations by industry experts and practitioners
  • Case studies and real-life examples from successful exporters in Africa
  • Group discussions and peer-to-peer learning activities
  • Practical exercises and simulations to apply knowledge and skills
  • Access to online resources, reading materials, and tools for further learning
  • Guest speakers from relevant organizations, government agencies, and trade associations


Unlock Your Export Potential with ASSETS’ Executive Certificate in Export and Import (EXIM) Program!

Ready to take your startup or SME to global markets? Join us for a comprehensive 4-week ONLINE program designed to equip African entrepreneurs with the knowledge and skills needed to thrive in international trade!

Course Highlights:

  • Learn the fundamentals of international trade and the intricacies of exporting and importing.
  • Discover market entry strategies tailored to your business goals and target markets.
  • Master export documentation and logistics to streamline your operations.
  • Harness the power of the African Continental Free Trade Area (AFCFTA) for export growth.
  • Network with industry experts, fellow entrepreneurs, and potential collaborators.

Who Should Attend?

African startups and SMEs looking to expand their reach beyond borders.

Entrepreneurs eager to capitalize on the opportunities presented by AFCFTA.

Business professionals seeking practical insights and strategies for international trade success.

Schedule: 4 Weekends of Online Learning

Where: Accessible from Anywhere

Cost: GHS. 1,550.00

Invest in Your Export Future Today!

Scroll to Top